aura
- Literally
- Atmosphere or energy that surrounds a person.
- Meaning
- Coolness imagined as a score you can win or lose points from.
- Popular since
- 2024
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What does aura mean?
Aura is coolness turned into a scoreboard. Doing something smooth raises your aura, a clumsy moment drops it, and clips run counters in the caption like a sports broadcast: plus two hundred, minus a thousand. Strangers award and deduct the points in comments, which turns everyday moments into a running game that everyone can play and nobody officially keeps score of.
Where does aura come from?
The word first described the atmosphere around a person. The points system spread through TikTok in the summer of 2024, and The Wall Street Journal wrote about it that June, quoting teenagers tallying aura in school hallways. Aura farming followed, meaning the deliberate attempt to look effortlessly cool on camera.
How to use aura
- He tripped on stage during the graduation walk. Minus five hundred aura.
- She fixed her headphones, looked into the camera and said nothing. Aura farming at its finest.
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